platpro
for new york city
the nyc subway riders are caught between an overload of information and a lack of key transit details, complicating their ability to navigate multi-level platforms effectively."
the nyc subway riders are caught between an overload of information and a lack of key transit details, complicating their ability to navigate multi-level platforms effectively."
the nyc subway riders are caught between an overload of information and a lack of key transit details, complicating their ability to navigate multi-level platforms effectively."
the problem
the problem
the problem
My role :
My role :
My role :
Tools :
Tools :
Tools :
Product Designer
(Recruit Users, User Interviews, UXR, UX Design,
UI Design, Visual Identity, UI Design,
Usability testing, Pretotyping)
Product Designer (Recruit Users, User Interviews,
UXR, UX Design, UI Design, Visual Identity, UI Design,
Usability testing, Pretotyping)
Product Designer (Recruit Users, User Interviews,
UXR, UX Design, UI Design, Visual Identity, UI Design,
Usability testing, Pretotyping)
Dovetail, Figma, Figjam, Google Surveys,
Miro, Otter, Procreate, User-testing, Zoom.
Dovetail, Figma, Figjam, Google Surveys,
Miro, Otter, Procreate, User-testing, Zoom.
Product Designer
(Recruit Users, User Interviews, UXR, UX Design,
UI Design, Visual Identity, UI Design,
Usability testing, Pretotyping)
Product Designer
(Recruit Users, User Interviews, UXR, UX Design,
UI Design, Visual Identity, UI Design,
Usability testing, Pretotyping)
Navigate the subway like a pro!
Navigate the subway like a pro!
Navigate the subway like a pro!
Navigate the subway like a pro!
Navigate the subway like a pro!
platpro aiming to simplify navigation for nyc subway commuters by providing clear and concise guidance on multi-level, multi-island platforms.
platpro aiming to simplify navigation for nyc subway commuters by providing clear and concise guidance on multi-level, multi-island platforms.
platpro aiming to simplify navigation for nyc subway commuters by providing clear and concise guidance on multi-level, multi-island platforms.
According to a data by the NYC Department of transport, 33% commuters struggled with understanding cardinal directions and 43% found themselves in unknown neighborhoods after exiting the subway!
Only 15% of people find the information on the subway kiosk helpful!
The MTA, which operates the NYC subway system, lost an estimated $700 million in 2023 due to fare and toll evasion.; out of which subways alone contributed to a staggering $285 million!
According to a data by the NYC Department of transport, 33% commuters struggled with understanding cardinal directions and 43% found themselves in unknown neighborhoods after exiting the subway!
Only 15% of people find the information on the subway kiosk helpful!
The MTA, which operates the NYC subway system, lost an estimated $700 million in 2023 due to fare and toll evasion.; out of which subways alone contributed to a staggering $285 million!
According to a data by the NYC Department of transport, 33% commuters struggled with understanding cardinal directions and 43% found themselves in unknown neighborhoods after exiting the subway!
Only 15% of people find the information on the subway kiosk helpful!
The MTA, which operates the NYC subway system, lost an estimated $700 million in 2023 due to fare and toll evasion.; out of which subways alone contributed to a staggering $285 million!
could you be more specific?
could you be more specific?
the solution
the solution
the solution
damn! how does that work?
damn! how does that work?
platpro's design mirrors real subway signs and symbols, enhancing familiarity and making indoor navigation even more intuitive and engaging.
platpro's design mirrors real subway signs and symbols, enhancing familiarity and making indoor navigation even more intuitive and engaging.
platpro's design mirrors real subway signs and symbols, enhancing familiarity and making indoor navigation even more intuitive and engaging.
platpro's similarity ensures a seamless experience, improving user confidence and comfort while using the app.
platpro's similarity ensures a seamless experience, improving user confidence and comfort while using the app.
platpro's similarity ensures a seamless experience, improving user confidence and comfort while using the app.
platpro's saved routes feature lets you store your most-used subway routes for quick access, even offline!
platpro's saved routes feature lets you store your most-used subway routes for quick access, even offline!
platpro's saved routes feature lets you store your most-used subway routes for quick access, even offline!
understand
understand
as we dive deeper, we uncover the challenges my users faced. The subway platform boards are crowded with information, causing confusion and stress. Let's hear directly from others who find the current system overwhelming.
as we dive deeper, we uncover the challenges my users faced. The subway platform boards are crowded with information, causing confusion and stress. Let's hear directly from others who find the current system overwhelming.
as we dive deeper, we uncover the challenges my users faced. The subway platform boards are crowded with information, causing confusion and stress. Let's hear directly from others who find the current system overwhelming.
the research phase
the research phase
explore
explore
materialize
materialize
understand the issue
understand the issue
understand the issue
do you notice the confusion?
the sign on the platform says “C” train in the orange color but, the other board and the train has it in blue and the “B” train the same way!
do you notice the confusion?
the sign on the platform says “C” train in the orange color but, the other board and the train has it in blue and the “B” train the same way!
insights and quotes after interviewing 12 users!
insights and quotes after
interviewing 12 users!
insights and quotes after interviewing 12 users!
by using mixed method research to further refine my focus, I converted the interview transcripts into debriefs, meticulously cataloging the key points and themes that emerged from each conversation. Organized these debriefs into subgroups based on thematic sections, including wayfinding, navigation, digital tools, and operational efficiency. Among these, the wayfinding and navigation section emerged as the most prominent, with users consistently expressing challenges and frustrations in navigating the intricacies of the subway system.
by using mixed method research to further refine my focus, I converted the interview transcripts into debriefs, meticulously cataloging the key points and themes that emerged from each conversation. Organized these debriefs into subgroups based on thematic sections, including wayfinding, navigation, digital tools, and operational efficiency. Among these, the wayfinding and navigation section emerged as the most prominent, with users consistently expressing challenges and frustrations in navigating the intricacies of the subway system.
by using mixed method research to further refine my focus, I converted the interview transcripts into debriefs, meticulously cataloging the key points and themes that emerged from each conversation. Organized these debriefs into subgroups based on thematic sections, including wayfinding, navigation, digital tools, and operational efficiency. Among these, the wayfinding and navigation section emerged as the most prominent, with users consistently expressing challenges and frustrations in navigating the intricacies of the subway system.
by using mixed method research to further refine my focus, I converted the interview transcripts into debriefs, meticulously cataloging the key points and themes that emerged from each conversation. Organized these debriefs into subgroups based on thematic sections, including wayfinding, navigation, digital tools, and operational efficiency. Among these, the wayfinding and navigation section emerged as the most prominent, with users consistently expressing challenges and frustrations in navigating the intricacies of the subway system.
by using mixed method research to further refine my focus, I converted the interview transcripts into debriefs, meticulously cataloging the key points and themes that emerged from each conversation. Organized these debriefs into subgroups based on thematic sections, including wayfinding, navigation, digital tools, and operational efficiency. Among these, the wayfinding and navigation section emerged as the most prominent, with users consistently expressing challenges and frustrations in navigating the intricacies of the subway system.
effects
a tree analysis focused on wayfinding difficulties faced by commuters highlighted several key factors contributing to the challenges. For example, the frustration and delays caused by the lack of consistent information on navigating the subway system were identified as significant effects.
a tree analysis focused on wayfinding difficulties faced by commuters highlighted several key factors contributing to the challenges. For example, the frustration and delays caused by the lack of consistent information on navigating the subway system were identified as significant effects.
a tree analysis focused on wayfinding difficulties faced by commuters highlighted several key factors contributing to the challenges. For example, the frustration and delays caused by the lack of consistent information on navigating the subway system were identified as significant effects.
a tree analysis focused on wayfinding difficulties faced by commuters highlighted several key factors contributing to the challenges. For example, the frustration and delays caused by the lack of consistent information on navigating the subway system were identified as significant effects.
a tree analysis focused on wayfinding difficulties faced by commuters highlighted several key factors contributing to the challenges. For example, the frustration and delays caused by the lack of consistent information on navigating the subway system were identified as significant effects.
causes
+
misinformation on apps than what's written on the platforms
misinformation on apps than what's written on the platforms
misinformation on apps than what's written on the platforms
misleading information causing confusion
misleading information causing confusion
misleading information causing confusion
Showing relevant information which is specific to their travel
Showing relevant information which is specific to their travel
Showing relevant information which is specific to their travel
okay just tell me the goal already…
okay just tell me the goal already…
okay just tell me the goal already…
8/12 users
8/12 users
8/12 users
10/12 users
10/12 users
10/12 users
=
the design phase
the design phase
the design phase
a smart kiosk?
a smart kiosk?
a smart kiosk?
before finalizing an app, i thought of designing kiosks, they would serve as information hubs for commuters, displaying real-time information about train schedules, platform changes, and relevant announcements.
before finalizing an app, i thought of designing kiosks, they would serve as information hubs for commuters, displaying real-time information about train schedules, platform changes, and relevant announcements.
before finalizing an app, i thought of designing kiosks, they would serve as information hubs for commuters, displaying real-time information about train schedules, platform changes, and relevant announcements.
before finalizing an app, i thought of designing kiosks, they would serve as information hubs for commuters, displaying real-time information about train schedules, platform changes, and relevant announcements.
before finalizing an app, i thought of designing kiosks, they would serve as information hubs for commuters, displaying real-time information about train schedules, platform changes, and relevant announcements.
but
but
but
according to a recent survey by the new york city department of transport (DOT), such information kiosks only assisted only 15% of the travelers!
according to a recent survey by the new york city department of transport (DOT), such information kiosks only assisted only 15% of the travelers!
according to a recent survey by the new york city department of transport (DOT), such information kiosks only assisted only 15% of the travelers!
storytelling humanizes platpro, making it a relatable companion for users like Stanley. By showing how platpro solves navigation issues, users trust and integrate the app into their routines.
storytelling humanizes platpro, making it a relatable companion for users like Stanley. By showing how platpro solves navigation issues, users trust and integrate the app into their routines.
storytelling humanizes platpro, making it a relatable companion for users like Stanley. By showing how platpro solves navigation issues, users trust and integrate the app into their routines.
storytelling humanizes platpro, making it a relatable companion for users like Stanley. By showing how platpro solves navigation issues, users trust and integrate the app into their routines.
storytelling humanizes platpro, making it a relatable companion for users like Stanley. By showing how platpro solves navigation issues, users trust and integrate the app into their routines.
storyboard
storyboard
storyboard
userflow
userflow
userflow
this process helped in identifying potential usability issues and prioritizing features effectively. It ensured that the app’s scope was well-defined and that the core functionality was user-friendly, ultimately enhancing the experience of navigating the NYC subway system.
this process helped in identifying potential usability issues and prioritizing features effectively. It ensured that the app’s scope was well-defined and that the core functionality was user-friendly, ultimately enhancing the experience of navigating the NYC subway system.
this process helped in identifying potential usability issues and prioritizing features effectively. It ensured that the app’s scope was well-defined and that the core functionality was user-friendly, ultimately enhancing the experience of navigating the NYC subway system.
this process helped in identifying potential usability issues and prioritizing features effectively. It ensured that the app’s scope was well-defined and that the core functionality was user-friendly, ultimately enhancing the experience of navigating the NYC subway system.
this process helped in identifying potential usability issues and prioritizing features effectively. It ensured that the app’s scope was well-defined and that the core functionality was user-friendly, ultimately enhancing the experience of navigating the NYC subway system.
wireframes and high fidelity UI
wireframes and high fidelity UI
wireframes and high fidelity UI
they served as the blueprint for the app’s functionality and design elements. These wireframes provide a basic outline of the app’s features, UI elements, and how they will interact, giving a sneak peek into the app’s potential.
they served as the blueprint for the app’s functionality and design elements. These wireframes provide a basic outline of the app’s features, UI elements, and how they will interact, giving a sneak peek into the app’s potential.
they served as the blueprint for the app’s functionality and design elements. These wireframes provide a basic outline of the app’s features, UI elements, and how they will interact, giving a sneak peek into the app’s potential.
the testing phase
the testing phase
the testing phase
platpro was tested by 5 users, 3 local residents and 2 tourists to understand it's performance for different commuters; the testing faced a major setback in task 4 (saved trips), which needs to improve trip saving and revisiting it when needed.
platpro was tested by 5 users, 3 local residents and 2 tourists to understand it's performance for different commuters; the testing faced a major setback in task 4 (saved trips), which needs to improve trip saving and revisiting it when needed.
platpro was tested by 5 users, 3 local residents and 2 tourists to understand it's performance for different commuters; the testing faced a major setback in task 4 (saved trips), which needs to improve trip saving and revisiting it when needed.
platpro was tested by 5 users, 3 local residents and 2 tourists to understand it's performance for different commuters; the testing faced a major setback in task 4 (saved trips), which needs to improve trip saving and revisiting it when needed.
platpro was tested by 5 users, 3 local residents and 2 tourists to understand it's performance for different commuters; the testing faced a major setback in task 4 (saved trips), which needs to improve trip saving and revisiting it when needed.
pinocchio & mechanical turk
pinocchio & mechanical turk
pinocchio & mechanical turk
these are early testing methods for product validation. The pinocchio prototype simulates a real product without full functionality to gauge user interest, while the mechanical turk prototype replaces automation with human effort to assess feasibility before full development.
these are early testing methods for product validation. The pinocchio prototype simulates a real product without full functionality to gauge user interest, while the mechanical turk prototype replaces automation with human effort to assess feasibility before full development.
these are early testing methods for product validation. The pinocchio prototype simulates a real product without full functionality to gauge user interest, while the mechanical turk prototype replaces automation with human effort to assess feasibility before full development.
these are early testing methods for product validation. The pinocchio prototype simulates a real product without full functionality to gauge user interest, while the mechanical turk prototype replaces automation with human effort to assess feasibility before full development.
these are early testing methods for product validation. The pinocchio prototype simulates a real product without full functionality to gauge user interest, while the mechanical turk prototype replaces automation with human effort to assess feasibility before full development.
fake front door
fake front door
fake front door
this experiment was conducted via instagram and wix by launching a fake website and an instagram page, running ads and posts to drive engagement. Validation was measured by gained followers and early access email sign-ups, providing insights for my xyz statements.
this experiment was conducted via instagram and wix by launching a fake website and an instagram page, running ads and posts to drive engagement. Validation was measured by gained followers and early access email sign-ups, providing insights for my xyz statements.
this experiment was conducted via instagram and wix by launching a fake website and an instagram page, running ads and posts to drive engagement. Validation was measured by gained followers and early access email sign-ups, providing insights for my xyz statements.
this experiment was conducted via instagram and wix by launching a fake website and an instagram page, running ads and posts to drive engagement. Validation was measured by gained followers and early access email sign-ups, providing insights for my xyz statements.
this experiment was conducted via instagram and wix by launching a fake website and an instagram page, running ads and posts to drive engagement. Validation was measured by gained followers and early access email sign-ups, providing insights for my xyz statements.
key insights & learnings
key insights & learnings
key insights & learnings
success metrics
success metrics
success metrics
growth strategy
growth strategy
growth strategy
fin:)
built with caffeine, chaos, and a questionable number of figma tabs. © Niranjan Jadhav 2025
built with caffeine, chaos, and a questionable number of figma tabs. © Niranjan Jadhav 2025
built with caffeine, chaos, and a questionable number of figma tabs. © Niranjan Jadhav 2025
built with caffeine, chaos, and a questionable number of figma tabs. © Niranjan Jadhav 2025
built with caffeine, chaos, and a questionable number of figma tabs. © Niranjan Jadhav 2025
built with caffeine, chaos, and a questionable number of figma tabs. © Niranjan Jadhav 2025
built with caffeine, chaos, and a questionable number of figma tabs. © Niranjan Jadhav 2025
built with caffeine, chaos, and a questionable number of figma tabs. © Niranjan Jadhav 2025